Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Shiseido's Skincare Breakthrough - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Shiseido’s Skincare Breakthrough

This new technology "proves" how deep cosmetic ingredients permeate the skin.

Author Image

By: Jamie Matusow

Editor-in-Chief

Shiseido has developed new patent-pending technology that creates a clear visualization of the state of permeation of cosmetic ingredients through the skin, after applying a cosmetic product.

The technology measures the depth of permeation — and creates a visualization that shows that ingredients in a skincare formulation may be reaching deep enough into the skin’s inner layers to be beneficial. Perhaps now it will be possible for a brand to display this information on packaging in an effort to increase sales of skincare products — by providing the “proof” to consumers that a product will work.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters